September 11,2020: HNB FINANCE secured multiple victories at the prestigious Asian Banking & Finance Awards 2020. The company was lauded as the Marketing & Brand Initiative of the Year – Sri Lanka and as Website of the Year – Sri Lanka; the country’s only non-banking financial institution to be thus recognised. Held for the first time as a digital awards presentation ceremony, the Asian Banking and Finance Awards draws entries from a wide spectrum of exceptional financial institutions based all across Asia.
HNB FINANCE’s success is ample testament to its numerous pioneering online and offline marketing & brand initiatives that embody clear business benefits, innovation and implementation excellence, as well as its exceptional digital offering. Over the course of the past year, the company successfully introduced an array of new financial products to a highly-researched target market and made a significant impact through rebranding and strategic investments in technology and innovation.
“We are honoured to be recognised at the Asian Banking & Finance Awards alongside numerous other highly-regarded international financial institutions in the Asian region. This victory is testament to the great investments we have made to ensure that our customers are treated to a credible, comprehensive portfolio of financial services that keep up with the revolutionary advancements happening in the world outside,” said HNB FINANCE Chief Executive Officer and Managing Director Chaminda Prabhath.
Integrated with multilingual capabilities and a spectrum of interactive financial tools, HNB FINANCE’s award-winning, customer-focused website showcases a sleek, futurist design which simplifies the visitor journey by directing visitors seamlessly to the information most relevant to their needs. The site also boasts calculators for loans, leases and fixed deposits, providing users the ability to plan on achieving their own financial goals, as well as additional features such as downloadable application forms, detailed service pages and call back buttons.
“Furthermore, as the face of the organization in the digital sphere, our now award-winning website has grown to become a key component in our integrated digital marketing strategy. It is a clear indication of our evolution over the years to become a major player in the financial sector, and therefore we are pleased to offer our diverse portfolio of services and products to our beloved customers on an easy to navigate platform” he continued to state.
Held for the 9th consecutive year, the Asian Banking & Finance Awards recognises and honours the most outstanding services, projects, deals and initiatives by banks from over 30 countries in the Asian region. This year’s nominations were judged by a panel consisting of Liew Nam Soon, ASEAN Managing Partner, Markets at Ernst and Young; Ho Kok-Yong, Partner, Leader and Financial Services SEA & Singapore at Deloitte & Touche LLP; John Dovaston, APAC Financial Services Leader at PwC; Chia Tek Yew, Head of Financial Services Advisory at KPMG, Gabriel Seow, Audit Partner at BDO LLP, Singapore; Justin Tan, APAC Financial Services Partner at Mazars; and Sean Choo, APAC Financial Services Partner at Mazars.