Leading Sri Lankan integrated financial services provider HNB FINANCE brought back its most anticipated ‘Ape Gedara Avurudu’ celebrations for the 3rd consecutive year in 2022, and hosted a range of fun-filled activities and games online to mark this year’s Sinhala and Tamil New Year. Participants who took part and won the digital competitions were also eligible to collect valuable and attractive gifts from HNB Finance, bringing about great joy that fit the festive season.
Through this innovative digital celebration, customers were able to join the festivities from the safety of their own homes during these trying times and participated in multiple traditional and exciting games. A few of such games that were digitally played were ‘the Avurudu Marathon’, ‘Kotta Pora’,’TukTuk Run’,’Kavili catch’, ‘Lissana Gasa Nagima’, as well as an Avurudu Rasa Pena Trivia. Participants were also able to access a downloadable list of significant dates and times marked for seasonal rituals this Avurudu, in addition to opportunities for the participants to sign up for a raffle draw.
Commenting on the New Year celebrations, HNB FINANCE Head of Marketing Udara Gunasinghe shared that, “The country as a whole has gone through innumerable adversities in the past couple of years. While this remains the same for 2022 as well, we have undeniably stood together and we continue to maneuver the challenges as people of one nation. While HNB FINANCE understands the many adversities which the country is facing, we also thought Avurudu was a period of joy and prosperity where kindness and good luck was passed around. As an organization that stands for innovation, we were proud to bring back ‘Ape Gedara Avurudu’ in a much revamped platform, where we were able to help families and friends share their joy and good times during the festive season from the safety of their own homes. We look forward to upgrading the celebration in the years to come, and were thoroughly pleased to see our fellow citizens enjoying HNB FINANCE’s digital festivities”.
HNB FINANCE aims to bring a sense of comfort and joy to the lives of all Sri Lankans even during trying times. The digital avurudu celebrations were launched as a part of the company’s larger vision to make a significant impact on Sri Lankans by amplifying customer engagement with innovation through diverse digital channels. It is also its objective to revolutionize the financial services sector in the country, at a time when social norms are being challenged. HNB FINANCE will continue to hold its promise and mission to provide customer centric, well diversified products and services, responsibly and sustainably, while creating stakeholder value through their passionate team
About HNB FINANCE
HNB FINANCE PLC was established in the year 2000 and is licensed as a registered Finance Company by the Monetary Board of the Central Bank of Sri Lanka. The company holds a National Long-term Rating at ‘A(lka)’; as affirmed by Fitch Ratings. Maintaining an extensive island-wide presence across 60 branches and 10 service Centers, HNB FINANCE offers a range of exceptional financial services which include Small and Medium Enterprise (SME) Loans as well as leasing, gold loans, housing loans, personal loans, savings and fixed deposits facilities.